Domino’s Pizza: GST to benefit customers and company operations

KUALA LUMPUR: Domino’s Pizza is confident the implementation of the Goods and Services Tax (GST) on April 1 would benefit customers and the company’s overall operations.

Domino’s Pizza Malaysia and Singapore General Manager Shamsul Amree Ab Rahman said the six per cent GST would not be passed on to the customers since the company could claim it back from the Royal Malaysian Customs Department (Customs).

“We decide to pass back the minimum savings of more than RM2 million per year, which we can make from the input tax claim from Customs, to our customers,” he said.

Speaking to reporters after the launch of a new product, Domino’s Pizza Golden Chicken, and the ‘PaySameOrLess’ campaign here today, Shamsul Amree said the company collects 10 per cent sales tax for the government currently.

He said the company would collect six per cent for the government after April 1, but could claim input tax credit.

The input tax includes all the raw materials such as ingredients purchased for the products and overheads incurred by a restaurant owner, he said.

Meanwhile, he said Domino’s Pizza expected to record double-digit growth in sales this year through the low prices offered during the campaign.

“This campaign is a way of reassuring our customers that they will be paying the same or less despite the GST implementation as well as higher living cost,” he said adding that the company would also maintain its free delivery service.

Domino’s Pizza Senior Manager Marketing Linda Hassan said customers were welcome to view the price checker, which provides price comparison before and after the campaign.

“The new prices on the price checker will show the net amount inclusive of tax which are either the same or lower than what customers paid before,” she said. -- BERNAMA